Welcome to Body Central’s official blog! Body Central is an exciting womens clothing store that sells new fashion trends and basic favorites at value prices. Body Central is part of Body Shop of America, Inc. which operates stores under the names of Body Central and Body Shop. In 1973, Jerrold and Ronnie Rosenbaum opened their first store in Jacksonville, Florida. Now, we currently operate more than 200 stores in 23 states across the country with an aggressive annual expansion plan.